Only about 7% of Epic Games users who have acquired at least 1 free game have also made a purchase

Epic Games spent more than $11M on free games in the first nine months of giveaways.

A document released as an exhibit in the Apple v. Epic lawsuit reveals that Epic dropped more than $11.6 million dollars on free games in the first nine months of its operation, between December 2018 and September 2019.

GameDiscoverCo founder Simon Carless, tweeted a doc which shows of the early days of the Epic Store, and reveals what it was paid for various games in order to be able to give them away.

 

Edmund McMillen's The End is Nigh earned him $200,000, for instance, while Annapurna's What Remains of Edith Finch only drew $125,000. Epic paid PlayDead $350,000 for Limbo and $800,000 for Inside, but Alan Wake only warranted $150,000.

Batman: Arkham trilogy, which cost Epic $1.5 million, Subnautica at $1.4 million. Metro 2033 Redux, was free.
The doc doesn't tell us how much Epic spent for some of 2020's high profile giveaways, like Grand Theft Auto 5.
In spite of all that expense and the number of users who have created accounts in exchange for free games, only about 7% of Epic Games Store users who have acquired at least one free game have also made a purchase through the storefront.

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